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If you're in the business of marketing, then you know that metrics are everything. Without data, it's impossible to tell what's working and what isn't - and that's where Hyros comes in. Hyros is a software application that tracks metrics for your marketing campaigns and plots out a lead’s journey from first interaction to closing the sale. It's essential for understanding your campaign results so that you can optimize your strategies for maximum impact. In short, if you're serious about marketing, you need Hyros. Here's a closer look at how Hyros works and why it's such an important tool for any marketer.
The key question at the heart of Hyros is “where are my sales coming from, and how are they getting there?” To answer that question, the tool allows users to collect and analyze data from various sources, allowing them to monitor marketing performance in real-time. Hyros delivers rich insights that drive informed decisions, so you can create meaningful campaigns with peace of mind knowing that your metrics are always up to date. Hyros also makes it easy to track cross media buying, ensuring budget alignment and maximum return on investment from all areas of your marketing strategy, allowing you to optimize marketing efforts and remain competitive in an ever changing landscape.
Campaigns are divided into attributes, allowing you to get a better look at their performance on the micro-level. This makes it easy to identify areas for improvement, as well as to properly target your most engaged audiences. Moreover, the ability to scale campaigns at any level (down to specific ad creatives) not only saves time and resources but also allows you to track small changes in performance over larger periods of time. Every minute detail matters when reporting on campaigns, so knowing you have immediate access to the most accurate data possible at any time not only provides actionable ways to improve ad campaigns but also the peace-of-mind that comes with having full control of your campaign's performance.
Other sales attribution solutions exist (such as Triple Whale, Madgicx, HubSpot, or platform-native data), but in our extensive experience, Hyros is uniquely positioned to meet any need regarding metrics and data tracking beyond what competitors offer. Here's why.
Hyros takes the hassle out of running an effective marketing campaign. It's no secret that tracking metrics is essential for understanding how well your campaigns are performing, and Hyros makes it easier than ever to do so quickly and accurately. With features like automated monitoring, data correlation to pinpoint performance, custom dashboards and reports, Hyros simplifies the process of collecting data across channels, giving you a clear picture of how your campaigns are lining up compared to your targets. Whether you need help optimizing a current campaign or setting surefire benchmarks in advance, Hyros has the technology and know-how to put you in control of every step of your marketing strategy. Whatever your goals may be, Hyros puts you one step closer to achieving them.
Another unique feature exclusive to Hyros is it's Chrome extension. By going into a platform's native tracking page with the Chrome extension active, Hyros will actually overlay the tracking and attribution data without needing to pull a report, giving you instantaneous access to deeper metric insights without taking up more time.
Without using a metric tracking tool such as Hyros, the only way to identify which sales are coming from which campaign is to use a site-specific UTM builder such as Google Analytics or a Facebook/Meta Pixel. The beauty of Hyros is it's ability to compile all sources of traffic and engagement with your ad campaign regardless of platform, which Hyros then builds into an easy-to-read and actionable report. Without that ability, the process of understanding metrics becomes a much bigger task spread across multiple platforms; such an important part of the marketing process need not be such a time-consuming hassle.
Signing up with Hyros is another area of strength, as the program's service and onboarding team allow quick and easy integration for near immediate use once the set-up is complete. Not only will you have access to valuable data about your campaigns’ performance, but also guidance on where and how to focus more efforts for better results.
To learn more about how Hyros can be used to scale your business profitably, click here to sign up!
In conclusion, Hyros is the essential software for effectively tracking metrics and sales attribution. Once added to the workflow, it quickly becomes clear how vital it becomes to any marketing campaign. With the combination of its automated processes (making data-driven decisions quickly, accurately, and in real-time) and its intuitive user-friendly design (allowing even those who are less tech-savvy to become proficient with this powerful tool), Hyros is an easy choice for business owners who want maximum efficiency from their marketing efforts and increase the overall return on advertising spend. Moreover, its affordability makes it generally accessible to everyone.
If you're interested in knowing more about Hyros, or other ways AdClass can help your marketing efforts, let's talk! We can answer any questions you may have and show why we so strongly recommend Hyros as the best option for any business looking to optimize their marketing campaigns.