Creating Facebook Ads in a Reels Placement

What is the Perfect Ad Length for this Context?


If you’re advertising on Facebook, you may have noticed a new placement option called “Reels.” This feature allows you to create short video ads that appear in between user-generated content on the platform. Reels are a great way to capture users’ attention in a short amount of time, but just how short do your ads have to be to make an impact?

What is a Reel?

To cover the basics, Reels are short, vertical videos that can be up to 30 seconds long. They are similar to TikTok videos and are designed to be easy to create and share. Reels on Facebook appear in between user-generated content in the main feed, making them a highly visible placement option.

Designing your Ad for the Reels Placement

When it comes to creating ads for the Reels placement, there are a few things to keep in mind. First and foremost, Reels are short, so your ads need to be short as well. Ideally, you want to keep your ads under 15 seconds to ensure that users don’t lose interest before the ad is over. However, if you have a particularly compelling message, you can stretch your ad to the full 30 seconds.

It’s also important to make sure that your ads are visually engaging. Since Reels are designed to be eye-catching, your ads need to be as well. Use bright colors, bold text, and eye-catching visuals to make sure your ad stands out from the rest.

Other Tips for Success

Reels are generally intended to be watched with sound, so make sure your ad has an engaging soundtrack or voiceover. However, it’s important to remember that some users may be watching Reels with their sound turned off, so your ad should be designed to be effective even without audio. The best way to achieve this is through engaging captions, incorporating bold fonts, colors and emojis when appropriate. One easy and free solution for this is to use the Captions app.

Lastly, remember to end your ad with a compelling call to action. This of course will be dictated by the purpose of your ad, but closing your Reel ad with an engaging and persuasive call to action will increase the likelihood of success. With a successful ad, you could open your business up to a new and growing audience.

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