Q4 is a goldmine for e-commerce brands. The ads are loud, the spending is high, and the focus is on buying gifts and finishing the year strong.

But for e-learning and info brands? Q4 can feel like crickets.

Here’s the truth: January is your time to shine. As the new year rolls in, consumers shift their mindset. They stop thinking outward and start looking inward—setting goals, planning for growth, and investing in themselves.

And that’s where you come in.

Why Q1 is a Game-Changer for E-Learning Brands

1. The Resolution Mindset
   Every year, millions of people set New Year’s resolutions. They want to:
   • Grow their skills through high-ticket and low-ticket e-learning offers.
   • Take control of their health with structured courses.
   • Improve their finances or careers using high-ticket funnels that drive lasting results.
2. E-learning offers align perfectly with these goals. Whether it’s a course on digital marketing, personal finance, or creative skills, people are ready to invest in both low-ticket and high-ticket education opportunities.
3. Ad Costs Drop
   • After the Q4 holiday frenzy, CPMs (Cost Per 1,000 Impressions) decrease significantly.
   • This means you can reach high-intent audiences at a lower cost.
4. Buyer Intent is at an All-Time High
   People aren’t just thinking about change—they’re actively looking for solutions. If you show up with the right offer and messaging, you’ll be the answer they’re looking for.

How to Prepare for Q1 Success

1. Build Offers That Align with Resolutions
   • Speak to transformation and self-growth:
     • “Make 2025 the year you finally learn to code with this high-ticket course.”
     • “Start small with our low-ticket funnel and hit your financial goals this year.”
2. Start Early
   • Don’t wait until January 1. Warm up audiences in late December with
     • Teasers for both high-ticket and low-ticket e-learning offers.
     • Waitlists for exclusive educational programs.
     • Lead magnets targeting specific resolution-focused audiences.
3. Leverage Lower Ad Costs
   • Test campaigns early and scale fast when CPMs drop.
   • Double down on targeting audiences who are ready to take action.
4. Highlight Social Proof
   • Showcase testimonials and success stories from students who benefited from both high-ticket and low-ticket education.

The Bottom Line

Q1 is your Super Bowl. While e-commerce brands are winding down, info brands have their biggest opportunity of the year.

• Lower ad costs
• Higher buyer intent
• Consumers eager to invest in themselves with high-ticket and low-ticket funnels

Be ready to strike early and make Q1 your most profitable quarter yet.

Need help with your Q1 strategy? Let’s talk.

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