In a turn of events that shocked literally nobody, because this is 2023 and we live in a simulation, Elon Musk and Mark Zuckerberg are reportedly preparing to fight it out IRL. Not satisfied with waging an online war of culture-defining proportions, the two billionaire man-babies are training to square up against each other in the octagon.

Who will win? Will it even take place? Is this actually just about ad revenue?Caleb and Dakota talk through what the fallout of the fight could mean for the digital landscape before taking a look at some other standout stories from the month including Gary V putting ads in fortune cookies, Circle K putting coffee in Pokemon Go, and will.i.am putting confusion in everyone's minds.

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