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Late in 2021, Mark Zuckerberg announced the decision to rebrand Facebook to Meta with the intent of building the social media giant around the Metaverse, a virtual reality platform. That was cute! Then Apple announced the Vision Pro; RIP Metaverse 2021-2023.Caleb and Dakota react to the huge Apple WWDC announcement and its impact on the AR/VR industry, whether the Vision Pro is a good thing for society, how it could revolutionize the advertising landscape, and finally play with ideas of what ads could look like with virtual or augmented reality integration.
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