Media buyers essentially are focused on doing work for a client or for the business that they are working under. The idea is that the business owner or the client has some sort of goal that they want to achieve with their advertising. Most of the time, that goal is to get more sales.

The main goal that business owners really want to see is an increased ROAS, which stands for return on ad spend, and that just means that the business owner is looking to increase their return from the sales that they're getting for the ad spend that they're spending.

What Kind of Income Can I Make?

AdClass is currently generating over seven figures, primarily through media buying services for our clients. But is that realistic when you're just getting started?

The starting pay, if you look up on Google for a media buyer, is somewhere around the $50,000 to $60,000 range at a company. Now, that doesn't sound like a lot, but that's because you're at a company. Where the real magic happens is if you're able to service your own clients and work in that way.

On average, the clients that we service in the media buying world right now tend to be anywhere between $7,000 to $10,000 a month in income that's coming in from each of those clients.

Find Your People

The number one thing to help you get started is finding community. If you can surround yourself in the right groups with the right online marketers, I promise you eventually there's going to be an opportunity that comes up for you to start doing ads.

First, look into joining Facebook groups. We actually have an AdClass Facebook group, full of media buyers, so it's a really great place to get started. But even if you don't join that group, join a Facebook group. There's tons of Facebook groups online with different marketers for YouTube ads, Facebook ads, all the different kinds of advertising.

If you're going to take this seriously, start to surround yourself with the people who are actually doing it.

Educate Yourself

The next thing that you should focus on is education. You can be in the right groups, and you can know the right people, but if you have no clue what to do inside of the ad account you're probably not gonna be able to provide results for your client.

Start to educate yourself. Watch videos on media buying. Take some online courses. Get in the platform. You need to start clicking around on those buttons, and you need to start understanding the structure of how all of this works.

Delegate Where Possible

Next you'll need to master delegation. Look into hiring a virtual assistant or an entry level marketer that can really help you with things like data entry and automating some of the work that frees up your time to better service your clients.

Live, Eat, Breathe Data

An often overlooked but vital step is setting up proper metrics tracking. This is crucial when you're a media buyer as tracking the stats and performance of your campaigns shows what's working and what's not. For your clients, it's crucial that you have good tracking because it's going to save you a ton of time. If you have really good tracking in place, then you don't have to spend hours and hours and hours and hours every day wondering what's working and what's not.

Final Tips

Do good work. You have to actually provide results for your client. Don't just think that you can get in there and just click some buttons and hope that stuff is gonna work. You actually have to provide results for your client and make sure that they're happy.

Lastly, think about if you want to offer referral payouts. Once you start to meet other people in those groups, offer them a referral payout If they send you clients. This will be essential for accumulating clients while maintaining a positive relationship with your current roster.

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Interested in learning more about becoming a media buyer, or want to take your business to the next level by learning or scaling your current ad spend? Let’s talk! Click here to schedule a personal one-on-one strategy session today and see what AdClass can do for you!