Author name: Matthew Gosling

Podcast Episode: What the Heck is Going On at Twitter?!

What the Heck is Going On at Twitter?! AdTalk by AdClass – Episode 3 https://www.youtube.com/watch?v=4MMun5ctJxg In this episode of AdTalk, Dakota and Caleb attempt to wade through the troubled waters of Twitter. Dakota and Caleb try to sum up the situation up until this point, discuss the ramifications of Elon Musk’s takeover on Twitter’s advertising …

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real-time data metrics advertising

Real-Time Data Insights Drive Real-Time Results

Real-Time Data Insights Drive Real-Time Results The Invaluable Nature of Instant Knowledge In today’s digital age, businesses have access to vast amounts of data that can help them make informed decisions. One of the most powerful forms of data becoming increasingly available and influential is real-time data, or data that is collected and analyzed as …

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Google Is Changing Their Content Targeting Logic

Google Is Changing Their Content Targeting Logic What Does It Mean and How Could You Be Impacted? Recently, Google made a pretty seismic announcement in relation to their content targeting. Now this isn’t abnormal behavior from Google; tweaks and soft updates such as this happen frequently (and thankfully Google does a good job of communicating …

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Introducing the ‘AdTalk by AdClass’ Podcast

Introducing the ‘AdTalk by AdClass’ Podcast A New Biweekly Podcast for All Things Advertising and Beyond Exciting things are happening here at AdClass, including the launch of our podcast! ‘AdTalk by AdClass’ is a biweekly podcast hosted by AdClass co-founders Caleb Cruz and Dakota Hermes where they debate, discuss and analyze all things advertising. Through …

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